About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview

Asiacruit is supporting a growing beauty and cosmetics company in Indonesia in hiring a Marketing Director to lead its overall marketing strategy, brand development, consumer marketing, and commercial growth.

The position is based onsite in Tangerang, within the Greater Jakarta area, and offers an opportunity to take a strategic leadership role within a growing consumer business.

This is a senior leadership position for an experienced marketing professional with a strong background in consumer-facing businesses, particularly FMCG, beauty, skincare, cosmetics, or related industries. The ideal candidate brings experience working across multinational and local marketing environments, with the ability to translate broader business or brand strategies into effective local market execution.

Key Responsibilities

• Develop and lead the overall marketing strategy, annual marketing plan, and marketing priorities in alignment with business objectives.

• Lead brand strategy, brand positioning, consumer marketing, product marketing, and go-to-market initiatives.

• Translate broader or multinational brand strategies into relevant and effective local market execution where applicable.

• Identify consumer trends, market opportunities, emerging categories, and changing customer preferences across Indonesia and relevant international markets.

• Work closely with R&D and Product Development teams to support product concepts, new product development, and product launches.

• Lead and oversee digital marketing, social media, e-commerce, KOL/KOC, campaigns, and consumer engagement initiatives.

• Analyze market, consumer, and competitor insights and translate them into actionable marketing strategies.

• Manage and develop the marketing team, including setting objectives, priorities, and performance expectations.

• Collaborate closely with Sales, R&D, Product Development, E-Commerce, Manufacturing, and senior management.

• Manage marketing budgets and monitor campaign effectiveness, brand performance, and commercial KPIs.

• Support the company's business expansion and development of new products, brands, and market opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 10+ years of marketing experience, preferably within FMCG, beauty, skincare, cosmetics, consumer products, or other consumer-facing industries.

• Must have experience handling both multinational and local marketing, with an understanding of how broader brand strategies are adapted to local market needs.

• Proven experience in a senior marketing leadership role, including responsibility for marketing strategy, team management, and budget planning.

• Strong background in brand building, consumer marketing, product marketing, and go-to-market strategy.

• Strong understanding of the Indonesian and global beauty, consumer, and FMCG markets, including consumer trends, competitive landscapes, and market dynamics.

• Experience working with beauty, skincare, or cosmetics brands is highly preferred.

• Strong understanding of digital marketing, e-commerce, and modern consumer engagement channels.

• Demonstrated ability to connect marketing strategy with commercial and business objectives.

• Strong strategic, analytical, communication, stakeholder management, and leadership skills.

• Experience working with Chinese companies, brands, suppliers, business partners, or stakeholders is an advantage.

• Familiarity with Chinese beauty and cosmetics brands, consumer trends, or market dynamics is a strong advantage.

• Professional working proficiency in English.

• Willing to work onsite in Tangerang and travel between company locations when required.

Why Join

• Take a strategic marketing leadership role within a growing beauty and cosmetics business.

• Have a direct impact on brand development, product strategy, and consumer growth.

• Work across marketing, product development, commercial, and manufacturing functions.

• Opportunity to bring multinational and local market experience into a growing Indonesian consumer business.

• Work directly with senior management and contribute to the company's future growth and expansion.

• Gain exposure to an international and multicultural business environment.