About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality Philippine-based talent for both local and global markets. If you are analytical, collaborative, and committed to enabling business growth, we invite you to apply.

Position Overview

Our client is a China-based high-end industrial equipment manufacturer specializing in environmental reliability testing and test systems for high-growth industries including semiconductors, lithium batteries, new energy vehicles, and automotive.

As the company continues to expand its presence in South Korea, we are looking for an experienced Korea Sales Director to lead local market development, manage the Korean sales function, and drive business growth across key industrial accounts.

The role is based in Dongtan, Gyeonggi-do, South Korea and is suited to a senior B2B sales leader with strong knowledge of the Korean industrial equipment market and established relationships with major Korean enterprises.

Key Responsibilities

• Lead the company's sales and business development activities across the South Korean market.

• Develop and execute local sales strategies to achieve revenue and business growth objectives.

• Build, manage, and develop the local Korean sales team, including recruitment, training, performance management, and talent development.

• Develop and maintain strategic relationships with key industrial customers and decision-makers.

• Identify new business opportunities within the semiconductor, lithium battery, new energy vehicle, and automotive sectors.

• Expand existing customer accounts by identifying additional projects, applications, and business opportunities.

• Lead commercial negotiations and manage the full sales cycle for major industrial equipment projects.

• Coordinate with technical and internal teams to understand customer requirements and deliver appropriate solutions.

• Manage key projects from initial engagement through commercial negotiation, execution, and customer acceptance.

• Monitor market trends, competitors, customer needs, and industry developments to identify opportunities for sustainable growth.

• Develop partnerships with local distributors and other business channels where appropriate.

• Represent the company at relevant industry events, exhibitions, and customer meetings in South Korea.

• Provide regular sales forecasts, market updates, pipeline reports, and business plans to management.

Qualifications

• Bachelor's degree or above. Background in Mechanical Engineering, Automation, Materials, New Energy, Microelectronics, or related fields is preferred.

• 8+ years of B2B equipment sales experience, with at least 3 years in Korean sales team management or regional business leadership.

• Must currently reside permanently in South Korea.

• Business-level Korean with the ability to independently conduct senior-level business negotiations and professional technical discussions.

• Strong understanding of the Korean industrial equipment market and B2B sales environment.

• Established business relationships with major Korean companies in at least one of the following sectors:

  • Semiconductor

  • Lithium battery / new energy

  • Automotive

• Proven experience building and managing local sales teams, including recruitment, training, performance management, and sales target achievement.

• Strong track record in developing existing accounts and generating incremental business in mature markets.

• Solid experience in industrial B2B sales, preferably involving high-value equipment or technical solutions.

• Strong business negotiation, project management, and commercial risk management skills.

• Experience managing large-scale equipment projects from commercial development through project execution.

• Strong strategic thinking, leadership, communication, and relationship-building skills.

Preferred Qualifications

• Established customer relationships across two or more of the semiconductor, automotive, and lithium battery sectors.

• Previous experience representing or selling Chinese industrial equipment brands in the South Korean market.

• Experience working with Korean industrial trade shows, distributors, and framework agreements with major enterprise customers.

Why Join

• Take a senior leadership role in the expansion of an established industrial technology business in South Korea.

• Work with major customers across the semiconductor, battery, automotive, and new energy industries.

• Build and lead a local sales organization with direct impact on Korea market growth.

• Drive strategic B2B projects involving advanced industrial testing and reliability solutions.

• Work in a high-growth international business environment connecting Chinese industrial technology with the Korean market.