About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality Philippine-based talent for both local and global markets.

About the Role

We’re looking for an experienced SEO Marketing Specialist with hands-on pay-per-click (PPC) and digital advertising experience to support organic and paid search marketing initiatives.

This is a hands-on role for someone who understands how search engine optimization and paid advertising work together to increase website traffic, generate qualified leads, and improve marketing performance.

You’ll be responsible for researching opportunities, implementing SEO strategies, managing and optimizing advertising campaigns, analyzing performance data, and providing actionable recommendations.

The ideal candidate is analytical, detail-oriented, and comfortable working independently in a fast-paced digital marketing environment.

What You’ll Do

• Develop and implement SEO strategies to improve organic search visibility, rankings, traffic, and conversions.

• Conduct keyword research, search intent analysis, competitor research, and content gap analysis.

• Optimize website pages, landing pages, metadata, headings, internal links, images, and other on-page SEO elements.

• Identify technical SEO issues and coordinate or implement improvements related to crawling, indexing, site structure, page speed, mobile usability, and website performance.

• Develop SEO recommendations for website content, blog articles, service pages, product pages, and landing pages.

• Plan, launch, manage, and optimize PPC and paid search campaigns.

• Monitor and optimize Google Ads or other paid advertising campaigns to improve clicks, conversions, return on ad spend, and overall campaign efficiency.

• Manage campaign structure, keywords, match types, negative keywords, ad copy, audience targeting, bids, budgets, and landing pages.

• Conduct A/B testing for advertisements, landing pages, calls to action, and other campaign elements.

• Track and analyze key performance indicators, including impressions, clicks, click-through rate, conversion rate, cost per click, cost per acquisition, and return on ad spend.

• Use Google Analytics, Google Search Console, Google Ads, and other marketing tools to measure and improve performance.

• Prepare regular SEO and PPC performance reports with clear insights and actionable recommendations.

• Monitor search engine algorithm updates, advertising platform changes, market trends, and competitor activity.

• Collaborate with content, design, web development, and marketing teams to execute digital marketing initiatives.

• Maintain accurate campaign, keyword, reporting, and performance documentation.

• Support other digital marketing activities and projects as needed.

What We’re Looking For

SEO Experience – Required

• At least 2 years of hands-on SEO or digital marketing experience.

• Strong experience with keyword research, on-page SEO, technical SEO, content optimization, and SEO reporting.

• Understanding of search engine ranking factors, search intent, website architecture, internal linking, and organic traffic growth.

• Experience analyzing website performance and translating data into practical SEO recommendations.

PPC / Paid Advertising Experience – Required

• Hands-on experience managing pay-per-click, Google Ads, paid search, or other digital advertising campaigns is required.

• Experience with campaign setup, keyword targeting, ad copy, bidding, budgets, negative keywords, audience targeting, and conversion tracking.

• Experience monitoring and optimizing campaigns based on performance data and business objectives.

• Experience with Google Ads is strongly preferred. Experience with Microsoft Advertising, Meta Ads, LinkedIn Ads, or other advertising platforms is an advantage.

Analytics and Marketing Tools

• Experience with Google Analytics and Google Search Console.

• Experience using SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or similar platforms.

• Understanding of conversion tracking, attribution, campaign reporting, and performance measurement.

• Experience working with content management systems such as WordPress is an advantage.

• Strong Excel or Google Sheets skills for analyzing and reporting marketing data.

Technical and Analytical Skills

• Strong analytical and problem-solving skills with the ability to identify trends, issues, and opportunities.

• Comfortable working with marketing data, dashboards, reports, budgets, and performance metrics.

• Ability to prioritize multiple campaigns and projects while maintaining attention to detail.

• Basic understanding of HTML, website structure, tracking codes, and landing page optimization.

• Ability to communicate technical marketing insights clearly to both marketing and non-technical stakeholders.

Other Requirements

• Good to strong English communication skills, both written and spoken.

• Strong writing, reporting, organization, and communication skills.

• Proactive, detail-oriented, and comfortable taking ownership of marketing initiatives.

• Able to work independently while collaborating effectively with a remote or distributed team.

• Comfortable working with deadlines and adapting to changing marketing priorities.

• Experience working with international clients or markets is an advantage.

Working Set-Up

• Remote or hybrid work arrangement, depending on business requirements

• Work Arrangement: To be confirmed

• Schedule: To be confirmed based on client requirements

• Working Hours: Full-time

• Contract Type: To be confirmed

Why Join?

Join a growing team and work on SEO and paid advertising initiatives that directly contribute to website growth, lead generation, and business performance. You’ll gain broad hands-on experience across organic search, PPC campaign management, digital analytics, content optimization, and conversion-focused marketing.