About Asiacruit

At Asiacruit, we connect top talent with forward-thinking organizations across industries. Our mission is to help businesses grow through smart, strategic, and people-focused solutions. We support companies by providing high-quality Philippine-based talent for local and global markets. If you are analytical, collaborative, and passionate about driving measurable business growth, we invite you to apply.

Position Overview

We are seeking a motivated and detail-oriented Growth Marketing Specialist to support and execute digital marketing initiatives that improve brand visibility, attract relevant audiences, generate leads, and contribute to business growth.

This role focuses on SEO, content optimization, link building, paid advertising, website performance, and marketing analytics. The successful candidate will conduct keyword research, create and optimize website content, identify backlink opportunities, assist with advertising campaigns, and monitor marketing performance to identify opportunities for improvement.

The ideal candidate has a solid understanding of digital marketing fundamentals and is eager to develop hands-on experience across organic and paid marketing channels. They should be comfortable researching keywords and competitors, writing SEO-friendly content, supporting link-building activities, managing basic advertising tasks, and creating simple marketing assets using tools such as Canva.

This position is suitable for an early-career digital marketer who can take ownership of assigned tasks, apply SEO and marketing best practices, learn new tools, and collaborate with content, creative, development, and business teams in an international environment.

Key Responsibilities

1. SEO & Content Optimization

• Support the development and execution of SEO initiatives to improve search visibility, website traffic, and qualified lead generation.

• Conduct keyword research, search intent analysis, competitor research, and market analysis to identify organic growth opportunities.

• Optimize website pages, including title tags, meta descriptions, headings, internal links, URLs, images, and content structure.

• Write, edit, and optimize SEO-friendly content for landing pages, service pages, blog posts, and other digital marketing materials.

• Conduct basic website SEO checks and identify opportunities to improve crawlability, indexation, website speed, mobile usability, and other technical elements.

• Assist with technical SEO audits and coordinate with developers or relevant team members to implement recommended improvements.

• Maintain and update existing content to improve relevance, readability, search performance, and user experience.

• Support content planning and collaborate with writers, designers, marketing teams, and subject matter experts to produce relevant, engaging, and search-friendly content.

• Monitor keyword rankings, organic traffic, impressions, clicks, and content performance to identify areas for improvement.

• Stay updated on search engine algorithm updates, SEO best practices, and changes in search behavior.

2. Link Building & Off-Page SEO

• Support link-building strategies to improve website authority, backlink quality, and organic search visibility.

• Research relevant websites, publishers, industry resources, and potential partners for backlink opportunities.

• Assist with outreach, guest posting opportunities, content promotion, digital PR, and other ethical link-building activities.

• Evaluate potential backlink sources based on relevance, credibility, and quality rather than focusing solely on the number of links.

• Collaborate with content and social media teams to identify opportunities to promote content and attract relevant backlinks.

• Monitor referring domains and backlink profiles using tools such as Ahrefs, Semrush, or comparable SEO platforms.

• Identify suspicious backlink patterns, spammy links, and potentially manipulative link-building practices.

• Understand Google's link spam policies, manual actions, and the potential impact of unnatural backlinks on search performance.

• Assist with investigating backlink-related concerns and escalating significant SEO issues for further review.

• Apply ethical SEO practices and support sustainable link-building initiatives.

3. Paid Advertising & Campaign Optimization

• Assist with planning, launching, monitoring, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant channels.

• Support campaign setup, keyword targeting, audience selection, ad copy preparation, bidding strategies, and budget monitoring.

• Track advertising performance using metrics such as impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

• Review campaign data to identify performance trends, budget inefficiencies, and opportunities for optimization.

• Assist with testing different ad copy, creatives, audience segments, and landing pages to improve campaign performance.

• Monitor advertising spend and help ensure campaigns remain aligned with allocated budgets and business objectives.

• Support conversion tracking and campaign measurement using available analytics and advertising tools.

• Stay informed about advertising platform updates, creative trends, and campaign optimization practices.

4. Ad Creative & Marketing Asset Production

• Create and adapt basic advertising assets, including banners, promotional graphics, and short-form videos, using Canva or similar tools.

• Produce and update creative variations to support campaign launches, promotional activities, and advertising tests.

• Assist with developing ad headlines, descriptions, calls to action, and other marketing copy.

• Collaborate with content, design, and marketing teams to ensure creative assets align with campaign objectives and brand guidelines.

• Review creative performance and help identify opportunities to improve messaging, visual presentation, and audience engagement.

• Organize and maintain marketing assets for efficient campaign execution.

5. Website Analytics & Conversion Optimization

• Monitor website traffic, user engagement, organic search performance, and campaign results using Google Analytics, Google Search Console, Google Tag Manager, and relevant marketing tools.

• Review traffic sources, keyword performance, landing page activity, and conversion data to identify opportunities for improvement.

• Assist with checking conversion tracking, event tracking, and campaign measurement to support accurate reporting.

• Identify opportunities to improve landing pages, website content, user experience, and conversion rates.

• Prepare regular performance reports and summarize key findings, trends, and practical recommendations.

• Support basic testing and optimization initiatives to improve marketing funnel performance and lead generation.

• Develop an understanding of attribution, customer acquisition costs, and the relationship between marketing activities and business outcomes.

6. Marketing Research & Collaboration

• Research competitors, industry developments, audience behavior, and digital marketing trends to identify growth opportunities.

• Support local and international SEO initiatives, including location-based search and multilingual content optimization when required.

• Collaborate with content writers, designers, developers, sales teams, and other stakeholders to execute marketing initiatives.

• Manage multiple assigned tasks, maintain organized records, and deliver work within agreed timelines.

• Take initiative in identifying improvement opportunities, testing new ideas, and learning relevant marketing tools.

• Ensure marketing activities, advertising materials, tracking practices, and data handling follow company policies, platform guidelines, and applicable privacy requirements.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field is preferred.

• Previous experience or practical exposure to digital marketing, SEO, content marketing, paid advertising, or a related field is preferred. Relevant internships, personal projects, and portfolios are also welcome.

• Good written and spoken English, with the ability to produce clear, engaging, and grammatically correct marketing content.

• Solid understanding of SEO fundamentals, including keyword research, search intent, on-page optimization, content structure, and internal linking.

• Basic understanding of technical SEO concepts, website indexing, crawlability, site speed, and mobile usability.

• Understanding of link building, backlink quality, referring domains, and ethical off-page SEO practices.

• Awareness of Google's link spam policies, bad backlink risks, and the difference between legitimate link-building practices and manipulative techniques.

• Basic familiarity with paid advertising platforms such as Google Ads, Meta Ads, or TikTok Ads, with an interest in learning campaign management and optimization.

• Familiarity with Canva or similar tools for creating marketing graphics and editing basic video content.

• Exposure to Google Analytics, Google Search Console, Google Tag Manager, or comparable marketing analytics tools.

• Strong research, analytical, problem-solving, and critical-thinking skills.

• Attention to detail when writing content, conducting keyword research, evaluating backlinks, and monitoring campaigns.

• Good organizational skills and the ability to manage multiple priorities and meet deadlines.

• Willingness to learn, receive feedback, and adapt to changing marketing requirements.

• Ability to work independently on assigned tasks and collaborate effectively with marketing, content, creative, development, and client teams.

• Professionalism and discretion when handling confidential business, customer, and campaign performance information.

Preferred Skills

• Experience writing blog posts, website content, SEO articles, landing page copy, or other digital marketing materials.

• Familiarity with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, Similarweb, or comparable platforms.

• Exposure to link-building activities, including outreach, guest posting, content promotion, digital PR, or backlink analysis.

• Familiarity with Google Ads, Meta Ads, TikTok Ads, or other paid advertising platforms.

• Basic video editing and creative production skills using Canva, CapCut, or similar tools.

• Knowledge of HTML, CSS, content management systems, and basic web development concepts.

• Experience with WordPress, Webflow, Shopify, HubSpot, or other content management and marketing automation platforms.

• Basic understanding of schema markup, XML sitemaps, robots.txt, canonical tags, redirects, and Core Web Vitals.

• Familiarity with landing page optimization, A/B testing, conversion rate optimization, and marketing funnels.

• Experience preparing marketing reports or dashboards using Looker Studio, Microsoft Power BI, Tableau, or comparable tools.

• Knowledge of local SEO, international SEO, multilingual SEO, and location-based search strategies.

• Familiarity with AI-assisted writing and research tools, with the ability to review outputs for accuracy, relevance, and quality.

• Relevant digital marketing certifications, coursework, or practical projects.

What Success Looks Like

• Website content is relevant, well-written, and optimized to support organic search visibility and qualified traffic.

• Keyword research and content optimization identify opportunities to improve website performance and search relevance.

• Link-building activities focus on relevant, high-quality backlinks and follow ethical SEO practices.

• Potential backlink risks and common SEO issues are identified and escalated appropriately.

• Paid advertising campaigns are supported with organized execution, effective budget monitoring, and ongoing performance improvements.

• Advertising creatives are produced efficiently and adapted based on campaign needs and performance insights.

• Website and campaign performance are tracked consistently, with useful findings and recommendations shared with the team.

• Marketing activities contribute to broader business objectives, including brand visibility, qualified traffic, audience engagement, lead generation, and sustainable growth.

• Digital marketing knowledge and practical execution skills continue to develop as business priorities and requirements evolve.

Why Join Asiacruit?

• Build practical experience across SEO, content marketing, link building, paid advertising, and digital strategy.

• Work with websites, brands, and audiences across different industries and markets.

• Develop your writing, research, analytical, and creative skills through hands-on projects.

• Gain exposure to international marketing campaigns and remote collaboration.

• Receive guidance, feedback, and opportunities to develop your digital marketing expertise.

• Work in a collaborative and people-focused environment with opportunities for professional growth.

• Contribute directly to business growth by helping improve online visibility, qualified traffic, and marketing effectiveness.